REWRITING THE RULES: GEN Z AND SOFT SAVING

Rewriting the Rules: Gen Z and Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success complied with a familiar pattern: gain progressively, save strongly, acquire a home, and plan for retired life. Yet Gen Z is approaching money with a fresh point of view. Rather than concentrating solely on lasting accumulation, this generation is focusing on equilibr

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